Missiora Academy · Sector
Marketing & Digital
Understand customers, run data-driven campaigns, grow brands — the creative and commercial skills employers hire for.
Free, structured learning from complete beginner to confident marketer — marketing fundamentals and strategy, digital marketing, social media & content, SEO, PPC & analytics, and branding & campaign management — with certification pathways, career role guides, AI interview practice and hands-on, AI-graded marketing simulations that run a real campaign end to end.
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The Marketing & Digital career journey
A structured path from the fundamentals to leadership-level mastery. Each stage builds real, evidenced competence and moves you closer to a verified certification.
Your career journey
Foundation
Free0/1 complete1 activity · 210 XP
New to the field — build the core fundamentals every professional needs.
Get started with confidence and understand what the role really involves.
Practitioner
Pro0/4 complete4 activities · 2 simulations · 1040 XP
Practising the day-to-day decisions and skills the job demands.
Perform the real tasks of the role and start evidencing genuine competence.
The Client Brief: Nail the Strategy (Branching Simulation)
The first stage of the Verdant campaign. Interrogate a vague brief, define the audience and objectives, and set a measurable strategy — with AI coaching and a personalised debrief (Pro).
Skills you'll gain
Plan the Campaign: Channels, Budget & Message (Branching Simulation)
Turn the agreed strategy into an executable plan: choose channels that match the funnel, split the budget wisely and craft a message that lands — with AI coaching and a personalised debrief (Pro).
Skills you'll gain
Plan a Social Media Content Calendar
Marketing campaign — stage 2 of 4. Your campaign is planned — now fuel it with social. Define content pillars, plan a platform-native content calendar, and set the metrics you'll track — graded by an AI coach.
Skills you'll gain
Optimise a Landing Page for SEO
Marketing campaign — stage 3 of 4. Paid traffic is expensive — make the campaign landing page rank organically too. Diagnose on-page, technical and content SEO issues and recommend fixes — graded by an AI coach.
Skills you'll gain
Professional
Pro0/3 complete3 activities · 2 simulations · 870 XP
Ready for complex, multi-stakeholder scenarios under real pressure.
Handle ambiguity and stakeholders like a seasoned professional.
Campaign Rescue: Turn It Around (Branching Simulation)
A realistic, branching mid-flight campaign crisis. A product launch is underperforming and the CMO wants answers now. Diagnose the data, reallocate budget and manage stakeholders — with AI coaching and a personalised debrief (Pro).
Skills you'll gain
Launch Day: Ship It Right (Branching Simulation)
Launch day for Verdant. Handle QA, a tracking glitch, a nervous founder and a real-time hiccup without panicking or blowing the budget — with AI coaching and a personalised debrief (Pro).
Skills you'll gain
Analyse Campaign Performance & Recommend Improvements
Marketing campaign — stage 4 of 4. The campaign has run — now prove the results and improve. Read the analytics, judge performance against the objective, diagnose what worked and what didn't, and recommend next steps — graded by an AI coach.
Skills you'll gain
Advanced
Premium0/1 complete1 activity · 1 simulation · 360 XP
Leadership-level, high-stakes decisions where early choices change later outcomes.
Prove you can lead and deliver at the top of your profession.
The Verdant Campaign — Marketing Simulation Journey
Run one real campaign end to end for Verdant, an eco-homeware brand — from a vague client brief to a board report. Set the strategy, plan channels and budget, ship a clean launch, rescue it mid-flight, and prove the ROI to a sceptical board. Every simulation continues the same campaign, and how honestly you set things up early decides how the finale lands.
0 of 5 stages completed
The Brief & Strategy
It starts with a brief. Verdant, an eco-homeware brand, wants to launch a new range. Set the strategy right.
Unlock with Pro ›Campaign Planning
Strategy signed off. Now turn it into a real plan — the right channels, budget split and message for Verdant.
Unlock with Pro ›Launch Day
The plan's ready and it's launch day. Things break under pressure — hold your nerve and ship it right.
Unlock with Pro ›Optimise Mid-Flight
The Verdant campaign is live but underperforming — now you must read the data and rescue it before the budget burns.
Unlock with Pro ›Report to the Board
The campaign is done. Now prove the ROI to the board — and how honestly you framed things earlier decides how this lands.
StartYour employability toolkit
Learning libraries
Structured, framework-based guides. Mark topics complete to build your Job Readiness Score.
Marketing Fundamentals
What marketing really is, the marketing mix (7Ps), segmentation-targeting-positioning (STP), the marketing funnel, objectives and planning, and your career roadmap.
Marketing Fundamentals: What Marketing Really Is, the Marketing Mix + Your Career Roadmap
Start here: what marketing actually is (understanding and serving customers profitably), the marketing mix (7Ps), segmentation-targeting-positioning (STP), the modern marketing rol
Read guideMarketing Strategy & Planning: The Funnel, Objectives, Audiences & the Plan
Plan like a pro: the marketing funnel (awareness → conversion → loyalty) and AIDA, setting SMART objectives and KPIs, buyer personas and the customer journey, budgets, and how to b
Read guideDigital Marketing
The digital channels, owned/earned/paid media, inbound vs outbound, the digital funnel, and email marketing & automation (nurture, retention, GDPR).
Digital Marketing Fundamentals: Channels, Owned/Earned/Paid & the Digital Funnel
Understand digital marketing end to end: the main digital channels, owned vs earned vs paid media, inbound vs outbound, how the digital funnel works, and how the channels fit toget
Read guideEmail Marketing & Automation: Lists, Segmentation, Nurture & Retention
Master the highest-ROI channel: building and segmenting email lists, writing emails that get opened and clicked, marketing automation and nurture journeys, deliverability, and GDPR
Read guideSocial Media & Content
Platform strategy, organic vs paid social, community management, and content marketing — strategy, formats, storytelling and the content calendar.
Social Media Marketing: Platforms, Organic Strategy, Community & the Content Calendar
Grow an audience: choosing the right platforms, organic vs paid social, building a content strategy and calendar, community management and engagement, and measuring social performa
Read guideContent Marketing: Strategy, Formats, Storytelling & the Content Calendar
Attract and convert with content: what content marketing is, building a content strategy around the funnel, formats (blogs, video, guides), storytelling and copywriting, the conten
Read guideSEO, PPC & Analytics
Getting found on Google with SEO (on-page, technical, off-page), plus PPC/paid media and web analytics (GA4), ROAS, conversion tracking and attribution.
SEO Fundamentals: How Search Works, On-Page, Technical & Off-Page SEO
Get found on Google: how search engines work, keyword research and search intent, on-page SEO, technical SEO, off-page SEO and link building, and how to measure SEO with Search Con
Read guidePPC & Analytics: Paid Search, Paid Social, ROAS & Measuring Marketing
Spend and measure well: pay-per-click (Google Ads) and paid social, how bidding and budgets work, ROAS and CPA, plus web analytics (GA4), key marketing metrics, conversion tracking
Read guideBranding & Campaign Management
Brand identity, positioning and tone of voice, and planning, running and measuring integrated marketing campaigns end to end.
Branding & Brand Management: Identity, Positioning, Tone of Voice & Guidelines
Build a brand people trust: what a brand really is, brand identity and positioning, tone of voice, brand values and personality, brand guidelines and consistency, and how strong br
Read guideCampaign Management: Planning, Running & Measuring Integrated Campaigns
Deliver campaigns end to end: what an integrated marketing campaign is, writing a campaign brief and objectives, planning channels and content, managing budget and timeline, launch
Read guideCareer roles & readiness
Role-by-role guides mapping the exact skills each career needs. Track your readiness and evidence it in your Career Passport™.
How to Become a Marketing Assistant
Become a Marketing Assistant: responsibilities, the organisation, writing, digital and creative skills employers want, a learning path and interview preparation — the ideal way int
Read guideHow to Become a Digital Marketing Executive
Become a Digital Marketing Executive: what the role involves, the multi-channel campaign, analytics and content skills employers want, a learning path and interview prep for this c
Read guideHow to Become a Social Media Executive
Become a Social Media Executive: responsibilities, the content, community and analytics skills employers want, a learning path and interview preparation for this creative, in-deman
Read guideHow to Become a Content Marketing Executive
Become a Content Marketing Executive: what the role involves, the writing, content strategy and SEO skills employers want, a learning path and interview preparation for this creati
Read guideHow to Become an SEO Specialist
Become an SEO Specialist: responsibilities, the on-page, technical and off-page SEO plus analytics skills employers want, a learning path and interview preparation for this high-de
Read guideHow to Become a Marketing Manager
Become a Marketing Manager: what the role involves, the strategy, leadership, budgeting and analytics skills employers want, a learning path and interview preparation for this lead
Read guidePractise AI interviews for these roles
Realistic, scored voice interviews tailored to each role — with a full Hiring Committee™ report.
Role-specific certifications
Competency-based, evidence-verified certifications at every level — proven through learning, practice, assessment and interview, then verifiable by employers. Not course completion.
Digital Marketing Executive
FoundationA Foundation-level, competency-based certification for aspiring Digital Marketing Executives in Marketing & Digital — proving core concepts, introductory learning and beginner practice. Evidence-verified, not just course completion.
Social Media Executive
FoundationA Foundation-level, competency-based certification for aspiring Social Media Executives in Marketing & Digital — proving core concepts, introductory learning and beginner practice. Evidence-verified, not just course completion.
SEO Specialist
PractitionerA Practitioner-level, competency-based certification for aspiring SEO Specialists in Marketing & Digital — proving the ability to perform typical workplace tasks, evidenced through practical simulations and skills assessment. Evidence-verified, not just course completion.
PPC Specialist
PractitionerA Practitioner-level, competency-based certification for aspiring PPC Specialists in Marketing & Digital — proving the ability to perform typical workplace tasks, evidenced through practical simulations and skills assessment. Evidence-verified, not just course completion.
Content Marketing Specialist
Professional ProA Professional-level, competency-based certification for aspiring Content Marketing Specialists in Marketing & Digital — proving competence in realistic workplace scenarios, with rich employability evidence suitable for job applications. Evidence-verified, not just course completion.
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Personalised for your goals and the skills you're building here — because careers connect and adjacent professions compound your employability.
Turn this learning into a real interview
You've explored the skills employers want in Marketing & Digital. Now practise a realistic, AI-scored interview for these roles and get a full Hiring Committee™ report.
Ready to prove you're job-ready?
Learn the fundamentals, practise with AI-powered interviews, and build a Career Passport™ that shows employers exactly what you can do.